Vim Bar’s biggest competition has always come from laundry soaps. But we knew consumers were unknowingly falling short using a product made for clothes to wash their dishes. Our challenge was to spotlight this everyday mistake without sounding preachy. So, we took a lighthearted, humorous approach to show just how mismatched laundry soaps are in the kitchen and why Vim is the smarter, more effective choice for sparkling clean dishes.
