| A really sharp pen can help even serial handwriting offenders get better.
Our campaign was based on an age-old Sri Lankan tale about the infamous Prof. Paranawitharna needing to be raised from the dead to help school teachers read the worst handwriting. This tongue-in-cheek commercial showed school teachers bringing the professor out of his grave, to be given the endorsement that the new Atlas Sharp is the solution to this ailment (and also to let him rest in peace). |
