| Marmite wanted to reconnect with a Gen-Z audience that no longer felt a strong bond with the brand. So, we brought back Marmite’s iconic jingle reinvented to match the energy, creativity, and style of today’s youth. Through this refreshed take, we showcased how Marmite isn’t just a spread, but a canvas for food creativity.
The campaign encouraged Gen-Z to experiment, express themselves through cooking, and rediscover Marmite in a way that felt relevant, playful, and uniquely theirs. |
