In a world where performance is everything, wholesome nutrition alone isn’t enough because that’s something moms can already provide at home. Horlicks set out to deliver more by tapping into a deeper truth: what moms truly desire is to see their child’s potential turn into performance the world can admire. To prepare them not just for school, but for the school of life. Our campaign brought this to life by showing that when a sharp mind and an active body come together, something powerful happens a spark of potential. That’s the kind of nutrition Horlicks is built to deliver. |