Lowe LDB Sri Lanka has taken on the Dialog Fixed Line business for dominant mobile operator Dialog Axiata. This follows Dialog’s recent appoint of Lowe LDB Sri Lanka as the lead agency for their account. The Dialog Fixed Line unit is a new SBU created by Dialog’s acquisition of the No. 3 CDMA fixed line business in Sri Lanka. Dialog is Sri Lanka’s biggest mobile telecom network and Lowe LDB has already launched campaigns for Dialog’s International Roaming, IDD & Mobile Broadband products.
Taking on Dialog’s Fixed Line challenge Posted on
