What began as a vision in 2022 came to life in 2025, as MullenLowe OPCO and selected invitees gathered in Baku, Azerbaijan for a landmark week. Under the theme AImagine The Next, we explored how AI can empower us to be better partners—not just to our clients, but to all stakeholders. Across four intensive days, we mapped the future, shared bold ideas, and soaked in Baku’s captivating blend of history and innovation. And yes, there was incredible food, laughter, and connection. We return energised and aligned.
So, where do we go from Baku? Stay tuned to MullenLowe to find out.